Ruth Srininta Tarigan is an accomplished professional with experience in business consultancy, business development, and entrepreneurship in Indonesia and the UK. She currently serves as the Head of the International Business Management (IBM) program at Petra Christian University, where she has a proven track record of leading complex projects and delivering impactful results. Her expertise spans higher education management, strategic planning, and information systems. Her research contributes to understanding consumer behavior, sustainability, and the intersection of technology and economics. Ruth’s exceptional strategic and analytical skills, combined with her digital proficiency, make her an invaluable asset in addressing and resolving complex business challenges.