Publikasi

WholisticTeam, a team of four final year students of the International Business Management program from Petra Christian University, Indonesia, was crowned 1^st Runner-Up of the Fintech category in the CIMB 3D Conquest Grand Finale held in Kuala Lumpur last Friday (18/1). Previously, the team won the National Champion title in the competition’s In-Country Indonesia round. The four students are Fetricia Magdalena Bunanta, Jessica Halim, Patrick Giovanni Wongsosaputro, and Kenny Natanael Tandra.

CIMB 3D Conquest is the inaugural hackathon-style competition open to university students across ASEAN with three categories: Fintech, Coding, and Data Science. The hackathon’s partners include Cloudera and Fusionex for the Data Science track, SAS Malaysia and Amazon Web Services for FinTech and Oracle Malaysia for Coding. Malaysia Airlines is the Official Airline for the fourth consecutive year in supporting CIMB's youth development initiatives. The event is also supported by digital content portal Disruptive Tech Asean. The competition began on September 18, 2018, with 715 participating teams from 200 universities across 9 ASEAN countries. Subsequently, 213 teams from seven countries made it to the In-Country stage of the competition held in Malaysia, Indonesia, and Singapore. At the Grand Finale, a total of nine teams were selected as winners. The Champion teams from each track won a total of US$8,000 as well as a trip to Silicon Valley , and all finalists received standing job or internship offers from CIMB.

In achieving their victory, WholisticTeam’s journey was a very challenging yet exciting one. Starting from an idea proposal and pitch deck online submission to create an innovation for a future banking experience; the team hustled their way to the In-Country level Hackathon where they pitched how to bring their idea to life to a selected panel of judges and finally won against 32 other teams from Indonesia, Singapore, Vietnam, and Cambodia with their idea of an app to solve the current banking industry’s problems in customer retention. “We pitched twice – first for five minutes in a small room to three judges, then for 10 minutes on the stage in front of everyone, as one of the top five teams. They didn’t announce which teams were going to do a second pitching until literally the second just before we had to go up and do it,” says Patrick. “I think that made for a very nerve-wracking but memorable experience.”

After winning the In-Country level of the competition, the next stage for WholisticTeam was pitching in the Regional level Grand Finale with other In-Country top 5 winners, now including teams from Malaysia, Indonesia,Singapore, Thailand and Vietnam. This time, teams were also required to demonstrate a working prototype of their idea. Adding more to the challenge, an “X-Factor” was introduced on the day of the competition, which teams are required to work into their solution during the 22-hour Hackathon. Following the previous stage’s format, all teams are to make a five-minute pitch before the top three teams are called to pitch in front of judges and all participating teams of the Fintech track.

“What’s so great about this competition is the amount of exposure you get to industry players. Also, the learning is exponential,” says Jessica. During the process of developing their idea, teams were mentored by CIMB’s very own Digital Product Development team. All presenting teams also received valuable insights from their pitching rounds’ Q&A session with judges from CIMB’s management; Indonesian Fintech players such as Go-Jek, Modalku, Amartha, Bukalapak, Kudo, Cermati, and Pembayaran Digital Indonesia; and CIMB Group’s partners.

Seminar in International Business (Special Guest Speaker from Lazada)

Seminar in International Business or SIB for short, is an annual event which is held by IBMers; to be specific, students from 3rd Semester and 7th Semester. Students from 3rd Semester will act as the marketers for the event and students from 7th Semester will act as the speakers of the event. SIB will focus on the business aspect which is applied in international world. SIB will share business experience from the expert. Not only that, SIB will also teach us about strategies and theories that we can apply in the real business world. There are case studies, theoretical background, coffee break, and also door prize; all of which will be brought to the audiences through a unique and thematic way.

The New Earth
New Earth will be a new way of doing business after the audiences have been digitally transformed. The old, conventional way of doing business is getting obsolete and that is why they need a training to achieve Digital Transformation to be prosper in the New Earth.
PROTOCOL 01 A.E. – The First Mission
In SIB 2015 PROTOCOL 01 A.E. which was located in T5, audiences were brought to a space shuttle to undergo a series of simulation to prepare them for the New Earth. The main topic of this SIB was how a business could reach Digital Transformation through three kinds of path. Audiences first were briefed by the commander of the spaceship (AVT 5.02) for their simulations.

The Simulations
Audiences then were rotated to three different paths, each with their own theories on how a business could reach Digital Transformation. There were also question and answer in each simulation rooms, in which audiences could get freebies as proof of being active throughout the simulation.

Coffee Break!
After undergoing a series of simulations, it was time for the audiences to take a rest and enjoy a coffee break. There were lots of snacks and drinks provided in two areas of T5.

The Case Studies
After taking enough break, audiences then were brought back to the spaceship to analyse a concrete example of companies which had already reached Digital Transformation. Xiaomi and Valve were the two concrete examples of it. Following that, a Questions and Answers session was up next. Questions were asked for the speakers from the lecturers, other SIB group members, and as well as the audiences.

Mission Accomplished!
At the end of the event, a special person was called to have a talk show. It was no other than the CCO of Lazada, René Janssen. He gave information on how an e-commerce company, specifically Lazada, could be successful up until now.

Digitally Transformed!
Finally, after finishing the event of SIB 2015 PROTOCOL 01 A.E. DIGITAL TRANSFORMATION, audiences will be ready to go to the New Earth be prosper there. All left now is for the audiences to apply the theory that they had learned in this event.

See you in the New Earth!