a World Leading Christian University
Every year, International Business Management Program of Petra Christian University conducted local excursions, in which the students visit several companies in East Java in order to learn business strategies from the companies. Unfortunately, the Covid-19 pandemic has caused all activities to be held online and students cannot have the experience to visit companies.
In order to ensure that the students can still learn business strategies from companies, this year's local excursion is conducted online via Zoom, called Virtual Excursion.
Virtual Excursion 2021 with the theme "Versatile" aims to help students to understand the steps required in choosing the right marketing management strategy to keep up with the changes that happen in the current environment, especially in this new normal era. Two speakers from two well-known companies were invited to share the marketing strategies of their companies in this new normal era. The first speaker was the founder of Miniletics, Billy Handoyo, which is also an IBM alumnus from batch 2012. The second speaker was the Regional Corporate Affairs Manager - East Indonesia of Coca Cola Amatil, Ms. Armytanti Hanum Kasmito.