Cross-Cultural Communication
The Cross-Cultural Communication course explores cultural self-awareness and understanding of others, emphasizing the interrelatedness of culture and effective communication. This course delves into intercultural communication theories and their practical implications, particularly in business contexts, fostering skills to navigate diverse cultural landscapes with sensitivity and adaptability.
Operations and Production Management
This course offers an in-depth look at the fundamentals of managing production and operational activities in manufacturing and service-oriented companies. Emphasizing the transformation of raw materials into finished goods through efficient operational systems, it introduces students to key management functions, strategies for enhancing competitiveness, and effective problem-solving techniques. Topics include operational strategy, project and product design, process analysis, quality management, logistics, and strategic capacity planning.
Pancasila (State Ideology)
Students are able to comprehend State Ideology in the history of Indonesia, the Foundation of the State, National Ideology, the System of Philosophy, the System of Ethics, and knowledge development. They are also able to apply the Values of Pancasila.
Analytics for Business
Analytics for Business is designed to demystify the world of data analytics within the business context. This course introduces students to the fundamental concepts of data and the overarching purpose of business analytics, including descriptive, predictive, and prescriptive analytics. It covers data visualization, storytelling with data, and various tools and methodologies for processing data, enabling students to transform raw data into meaningful insights for solving business problems.
Strategic Management in the Global World
Strategic Management in the Global World offers undergraduate students a dynamic introduction to strategic management within the global business landscape. The course covers planning, executing, and assessing international corporations’ strategies to secure their objectives. It includes theoretical underpinnings and practical applications, focusing on aligning corporate goals with business and functional tactics. Topics include understanding strategic management, global strategy analysis and execution, culture, entrepreneurship, and networking.
Information System and Intelligence for Business
This course blends key aspects of business management, information technology (IT), information systems (IS), and an introduction to artificial intelligence (AI). It equips students with an understanding of the strategic importance of technology in modern organizations, focusing on driving efficiency, fostering innovation, and maintaining competitiveness. Topics include the role of information systems, data security, core business applications, and the integration of AI in enhancing decision-making and operational processes.
Multinational Finance and Market
Multinational Finance and Market is a course tailored for students interested in international financial management and global markets. It covers the balance of payments, foreign exchange markets, exchange rate mechanisms, and currency derivatives. The course also delves into managing foreign exchange exposure, hedging activities, international financing, and investing strategies, preparing students for the complexities of the global financial landscape.
Marketing Management in a Digital World
The “Marketing Management in a Digital World” course equips students with an understanding of the digital landscape’s impact on marketing practice and consumer behavior. It covers the use of digital technologies in marketing, emphasizing their importance in achieving and sustaining a competitive position. The course includes projects on marketing research and business execution, culminating in a proposal for the P2MW (Program Pembinaan Mahasiswa Wirausaha) from Dikti, with past students successfully securing funding based on their project outputs.